Quick answer: Yes, you can do casino and sports betting affiliate marketing without a website, using Telegram, YouTube, streaming, email or paid ads. But every platform has its own gambling rules: YouTube bans links to uncertified gambling sites, Twitch bans referral codes for slots sites, TikTok only allows licensed gambling ads, and UK rules require clear "Ad" labels.
I'm Rihards, founder of Seven Affiliates, and I've spent five years in iGaming. A lot of affiliates with real traffic have no website at all, just a channel, a stream or a list.
Running without a website is like running a food truck instead of a restaurant. [Rings tiny bell. Nobody comes.] You go where the crowds already are, which is brilliant, but every car park has its own rules, and some car parks don't want food trucks at all. This page is the list of car parks.
Gambling rules by platform, at a glance
| Platform | Gambling affiliate content | Key rule |
|---|---|---|
| Telegram | No gambling-specific clause in its terms | No spam, scams or activities "illegal in the majority of countries" |
| YouTube | Allowed with limits, usually age-restricted | No links to online gambling sites that aren't certified |
| Twitch | Casino-game gambling heavily restricted | No referral codes or links for slots, roulette or dice sites |
| Kick | Sponsored gambling allowed | Only licensed platforms, affiliate links disclosed |
| TikTok ads | Only in markets where gambling is legal | No unlicensed gambling, never shown to minors |
| Meta ads | Restricted | Check Meta's gambling policy and permission process |
Sources linked in each section below. Checked 29 September 2026. Platform rules change often, so check the current version before you build a channel on one.
Can you do casino affiliate marketing on Telegram?
Telegram is the most relaxed of the big platforms. Its terms don't mention gambling, but users agree not to "Use our service to send spam or scam users" or "Engage in activities that are recognized as illegal in the majority of countries" (Telegram terms). That's the car park with the fewest signs, which is exactly why you still need your own.
| On a Telegram channel, do | Don't |
|---|---|
| Post useful previews, offers and guides people joined for | Add people to channels or groups without asking |
| Show each offer's key terms next to it | Promise wins or "sure things" |
| Label posts as ads where your audience's rules require it | Promote brands that aren't licensed where your subscribers live |
The platform being relaxed doesn't relax the law. If your subscribers are in the UK, UK advertising rules still apply to what you post, including clear bonus terms and nothing aimed at under-18s. Our guide to compliance rules for gambling affiliates covers the main markets.
What are YouTube's rules for gambling affiliates?
YouTube allows gambling content but draws hard lines around links and promises. It doesn't allow "Facilitating access to an online gambling or sports betting site that is not certified", or "Promising the viewer guaranteed returns via online gambling, regardless of whether the site is certified or not" (YouTube).
| YouTube | Allowed? |
|---|---|
| Links to certified gambling sites | Yes, usually with age restriction |
| Links to uncertified gambling sites | No |
| Promising guaranteed returns | No, for any site |
| Gambling content for under-18 viewers | No, it's age-restricted |
Content that "facilitates access to, promotes, or depicts online gambling" is age-restricted, with limited exceptions for certified sports betting during live events. So a video called "GUARANTEED WINNING SYSTEM" with a link to an uncertified casino is breaking two rules in one title. That's efficient, in the worst possible way.
Can streamers promote casinos on Twitch or Kick?
On Twitch, not the casino-game kind. Twitch does not allow content that "links or provides referral codes for sites that promote slots, roulette, dice games or skins gambling", and bans "streaming of banned sites such as stake.com, duelbits.com and blaze.com" (Twitch). Its own examples include "Sharing a referral code to a slots site in your chat or on your overlay while streaming".
| Twitch | Kick | |
|---|---|---|
| Slots and casino referral codes | Not allowed | Allowed for licensed platforms |
| Affiliate link disclosure | Follow platform and local rules | "Creators must clearly disclose the presence of affiliate links" |
| Minors | Gambling content restricted | "Under no circumstances may minors participate in gambling-related activities" |
Kick is more open: "Sponsored gambling is permitted only for platforms holding valid licenses in the relevant jurisdiction", and disclosures must be "placed close to the link or mentioned audibly during the stream" (Kick). Same food truck, different car park, much friendlier parking attendant.
How should you label affiliate posts on social media?
Clearly, with a word everyone understands. The UK's ASA says "When an influencer includes an affiliate link or code in their content, they are acting as an advertiser", prefers labels like "Ad" or "Advert", and warns that "Abbreviated labels such as 'aff', 'sp', 'spon'... – like 'affiliate' – are also likely to be considered insufficient" (ASA).
| Label | UK (ASA) |
|---|---|
| "Ad", "Advert", "Advertising" | Preferred |
| "aff", "sp", "spon" | Likely insufficient |
| "affiliate" on its own | Likely insufficient |
In the US, the FTC's general affiliate guidance is to disclose "clearly and conspicuously" and as close to the recommendation as possible (FTC). A tiny "#aff" hidden among fifteen hashtags is not a label. It's a hide-and-seek champion.
How do you track affiliate results without a website?
With a tracker and postbacks instead of pixels. Put your tracker's link in your channel, bio or video description, pass the click ID through to the program, and receive conversions back by postback. Our postback URL setup guide walks through it.
| Channel | Where the tracking link goes |
|---|---|
| Telegram | Pinned post and individual messages, one link per campaign |
| YouTube | Description and pinned comment, where allowed |
| Kick | Panels and chat commands, with a clear disclosure |
| Each offer link, tagged by send |
Use a separate link per channel and campaign, so you know which car park actually sells food. Otherwise you'll end up with one big number and no idea where it came from, which is how most of us manage our personal finances and it's not going well.
How we approach channel traffic at Seven Affiliates
We're building a curated network of private iGaming offers for casino and sports betting affiliates, website or not. Each offer has its own terms, so before you promote an offer on a channel, ask your account manager whether that traffic source and market are approved.
We offer CPA, RevShare and Hybrid deals, with RevShare calculated on NGR, 35% by default, and no negative carryover. Brand bidding isn't allowed unless the specific offer explicitly allows it, and our dashboard tracks your traffic in real time. Food trucks welcome.
| Before you promote on a channel | Check |
|---|---|
| The platform's gambling rules | The sections above, and the current policy |
| The offer's approved traffic sources | Your account manager, in writing |
| Your labels | "Ad" or equivalent, close to the link |
| Your deal type | Our CPA vs RevShare guide |
FAQ
Can you do casino affiliate marketing without a website?
Yes. Affiliates use Telegram channels, YouTube, streaming, email lists and paid ads. Each platform has its own gambling rules, and the advertising laws of your audience's country still apply.
Is gambling affiliate marketing allowed on Telegram?
Telegram's terms don't ban gambling content specifically, but they ban spam, scams and activities illegal in most countries. Local advertising rules for your audience still apply.
Can I share casino referral codes on Twitch?
No, not for slots, roulette, dice or skins gambling sites. Twitch's gambling rules specifically prohibit sharing referral codes or links for those sites.
Can I put casino affiliate links on YouTube?
Only to certified sites, and gambling content is usually age-restricted. YouTube doesn't allow facilitating access to uncertified online gambling or sports betting sites, or promising guaranteed returns.
How should I label affiliate posts?
With a clear label such as "Ad". In the UK, the ASA says labels like "aff", "sp", "spon" or "affiliate" on their own are likely to be insufficient.
Got a channel, not a site? See how the Seven Affiliates iGaming affiliate program works, then apply here.
What about TikTok, Meta and X?
These are mostly about paid ads, and all of them are strict. TikTok says "Gambling ads are only allowed in specified markets where gambling is legal and when all local certifications and requirements are met", bans "Gambling ads that promote unlicensed or illegal gambling services", and says "we do not allow gambling ads to be shown to minors" (TikTok).
Meta restricts gambling ads and runs its own approval process, set out in its online gambling and games policy. X's rules on gambling ads and paid partnerships have changed several times recently, so check its current policy before posting anything sponsored. If a car park keeps repainting its lines, you read the signs every time you arrive.